What is Amalea® DRIVE?
Instant Car Care. Anytime, Anywhere.
Amalea® DRIVE is the smart accessory that connects you to your car via a simple NFC chip. No manual, no app, no account required: just scan, ask your question, and get an instant answer.
Feature List:
– Instant responses via NFC
– No app required
– Compatible with all smartphones
– Official manufacturer information
– Complies with the European DPP standard
COMING SOON Q4 2025 …
How It Works
Amalea® DRIVE connects you with your car like never before. Here’s how it works:
1. Attach
Clip Amalea® DRIVE to your car keychain.
2. Tap
Use your smartphone’s NFC to connect instantly.
3. Support
Access real-time mechanical help, diagnostics, and more.
Engage your customers
Improving customer engagement thanks to instant, personalized interactions
Build Customer loyalty
Strengthening customer loyalty by providing a distinctive and valuable service.
Collect Data
Facilitating the collection of data on user preferences and behaviors, enabling brands to refine their marketing and product development strategies.
85%
Reduction in service center inquiries
24/7
Always-available, real-time support and assistance
100%
Eco-friendly, apple-based vegetable leather materials
Our Technical Expertise
At Amalea® DRIVE, we combine cutting-edge technologies and our deep understanding of user experience to offer truly innovative solutions. As expert integrators, we harness the power of AI, NFC, and cloud infrastructure while elevating the customer journey through gamification, ensuring a seamless and engaging user experience.
Advanced Technology Integration
We bring together NFC and AI to deliver real-time diagnostics and tailored support, providing users with accurate and reliable information.
Seamless Gamification of Experience
We’re transforming routine vehicle maintenance by integrating gamification elements to create a pleasant and fun experience !
User-Centered Design
We prioritize intuitive, easy-to-use user interfaces to ensure a stress-free driver experience.
Security and confidentiality
Uses robust encryption to secure data between the accessory, the smartphone and the servers, guaranteeing protection of personal and financial information.
Publisher – About YTY
Amalea® DRIVE is developed and published by YTY, a French company at the crossroads of design, AI and connected objects. YTY creates intelligent, frictionless solutions that connect physical products to tailored digital services — without requiring app installation or user accounts, while preserving anonymity and simplicity.
YTY was founded by Olivier Cordoleani, a creative technology pioneer with over 35 years of experience in digital innovation. He has worked at the intersection of visual arts, interactive media, and smart product ecosystems for companies such as Ubisoft, Sony and Philips, and now channels this expertise into reimagining how brands engage with their customers after the point of sale.
With Amalea®, YTY introduces a new generation of embedded agents — starting with Amalea® DRIVE, a premium NFC-enabled accessory that gives car owners instant access to a personalized AI assistant trained on the official documentation of their vehicle.
Built around the emerging European Digital Product Passport (DPP) standard, Amalea® DRIVE ensures transparent product information, secure traceability, and compliance with future sustainability regulations — adding long-term value for both brands and consumers.
YTY’s vision is to democratize access to embedded AI, make technology elegant and purposeful, and help users feel empowered — not overwhelmed — in their digital lives.
Trademark Notice
Amalea® is a registered trademark with the French National Institute of Industrial Property (INPI). The concept and associated intellectual property are also protected under INPI registration.
Olivier CORDOLEANI
YTY Founder
Advisory Board
At Amalea® DRIVE, our advisory board is composed of industry experts who guide our strategic direction and market positioning. Their in-depth knowledge helps us navigate the challenges of the automotive sector, ensuring our product meets the highest standards of innovation and customer satisfaction.
julie Patriscu is a top legal advisor in southern France, with over 18 years of expertise in Intellectual Property and Corporate law. Her experience ensures our innovations are legally protected, and our contracts are solid.
Julie PATRISCU
LEGAL Advisor
Sebastien Cotel, a serial entrepreneur in carbon absorption and investor relations, connects Amalea® DRIVE to key investors, securing essential funding for growth. He also advises on Corporate Social Responsibility (CSR), ensuring our solutions align with eco-friendly values through the use of sustainable materials like vegan leather.
Sébastien COTEL
Advisor for Investor Relations and Environmental Sustainability
